Wednesday, July 11, 2012

Bia: A GPS Sports Watch Designed by Women for Women

I'm not the Garmin obsessed faster twin, so I'm a novice when it comes to GPS and sports watches. However, I recently started using the Nike+ Running app since I always carry my iPhone when I run. While I swore I would never use a Garmin, I have to admit that I like the ability to track my runs, even if I'm not a "watch watcher" or "data cruncher" when in comes to my pace. So, when I saw tweets about the new Bia Sports Watch, I was intrigued! The Bia GPS Sports Watch is designed by women for women. Read more about it below and check out the Bia Sports Kickstarter page. We backed Bia, will you? If you want to help bring the Bia Sports Watch to women runners (and men, too!) - they need your help by Friday, July 13!


ABOUT THIS PROJECT 
(Source: http://www.kickstarter.com/projects/956860865/bia-the-first-gps-sports-watch-for-womenby-women)


BACKING US IS THE ONLY WAY TO ENSURE BIA GETS MADE!
We need to hit our funding goal by July 13th. If we are even $1 short, you won't be billed for your pledge, but we also won't get any funding. This means we will not be able to get Bia to market. Ever. Plus, as a backer, you can be first to get Bia on your wrist! 
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See us on: MashableDCRainmaker (he backed us because The Girl wants one!), SwimBikeMomShut Up and RunAnother Mother RunnerBexLifeCoolMomTech, and Real Simple.
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THE END OF "SHRINK IT AND PINK IT"

Yes it is smaller... and it does come in pink. But true athletic beauty is about so much more than looks. We built pretty packaging around robust multisport functionality and ANT+ connectivity, and then we made it so smart it's simple.
* * * NO OTHER GPS SPORTS WATCH CAN DO THIS: * * *
  • Safety alert for peace of mind on solo workouts
  • Quick-connect GPS; no more time wasted "finding satellites" 
  • Data to your online training log; no more time wasted "sync'ing"
  • iPod-like ease of use; just one button and a touchscreen
  • Water resistance to 100M; full GPS tracking when you swim
And don't forget full triathlon race mode and unlimited Galloway-style walk-run intervals. Plus with Bia, you become part of a community just as amazing as you, both at the starting line and online through www.bia-sport.com.
Bia is the sports training watch the "big boys" won't make. It's built for the 99% of us who love to sweat, but don't have time for technology that gets in the way of our workout.




The Bia sports watch is as light as it is small. With an infinitely adjustable neoprene band, it won't pinch, bind, or slip. The Bia GPS Go Stick is smaller than an old-school pack of gum so it won't weigh you down like an iPhone strapped to your arm! 






The display on the screen can be flipped so you can wear Bia on either wrist.




It's the first GPS training watch to function, feel, and look as good as you do. 

GETTING IT ON YOUR WRIST

Our team brings experience from Apple, Nike, Jawbone, and Zoot. We have decades of experience building water and shock resistant products, working with GPS, and creating fabulous online experiences. 
Bia is also part of a startup accelerator program run by a world-renowned supply chain and manufacturing company. A trusted industry heavyweight has our back.
The product is working in the lab. Mechanicals, board layout, and battery testing are all done. We are ready to build 30 units for hard core field testing. We'll refine the software that makes it work, and then gear up for manufacturing.








WE CAN'T DO THIS WITHOUT YOU

We have a big audacious funding goal to hit, so in addition to your pledge, we need your help spreading the word.
Imagine showing up at a start line and seeing Bia watches on dozens - maybe hundreds - of wrists one day, knowing that you were part of making that happen! 

CAN GUYS USE BIA?

Yes! It's such a popular request that we made a special backer reward just for men that includes a black/silver Bia sports watch and an extra long band tailored for male wrists. 

BACKER AWARDS - OUR THANK YOU!

Our shirts are smoking hot. The v-neck and slight taper at the waist are super cute in white, pink, and chili pepper.




Our standard watch comes in black/silver and solid colored bands come in black, turquoise, pink, and firefly. Plus we have three limited edition watches for Kickstarter: 
  • black/turquoise
  • black/firefly 
  • white/pink 
At least one of these colors will be a Kickstarter exclusive, so if there is a color you love, this may be your only chance to snag it. All watches come with a coordinating solid color band.









BACKER AWARDS
  • $1: Recognition and updates on our progress
  • $20: Recognition, updates, plus a special deal when we ship
  • $40: Bia technical running shirt, plus a special deal when we ship
  • $99: Bia sports watch black/silver
  • $129: Bia sports watch, any color, 2nd band
  • $199: Bia sports watch black/silver, Bia GPS Go Stick
  • $249: Bia sports watch any color, Bia GPS Go Stick, 2nd band
NEW! ADD A SHIRT
We know, waiting stinks. So we added 3 new awards. For $30 extra you can add a sweet Bia tech shirt to the $129, $199, and $249 awards. We'll ship shirts out in July so you can rock so Bia pride all season while we are hard at work on your Bia. ...honestly these are the most comfy tech shirts we've worn and we've heard rumors that they actually make you faster.
GREAT FOR GUYS
$209: MEN'S VERSION: Bia sports watch in black/silver, Bia GPS Go Stick, plus an extra long black band tailored for male wrists.
$349: THE PERFECT GIFT: The full Bia set up plus extra goodies in a gift box for the holidays. 
$419: HIS & HERS: 2 Bia sports watches, both with GPS Go Sticks. (NEW! based on backer requests)
NEW! RESELLER / CHARITY BUNDLES
  • $2,400: 15 full Bia bundles plus and in-store clinic by Cheryl or Sylvia
  • $3,500: 20 full Bia bundles with a custom watch band. Bia will sell your limited edition design and donate proceeds to the charity of your choice. 
LIMITED EDITION BACKER AWARDS
All Limited Edition awards come with one or more watch/Go Stick bundles, engraving, shirts, and a wardrobe of bands. See the details on the right =>>
  • $600: Your own custom-designed band by Betty Designs  (limit: 5)
  • $1,000: Beta test the Bia sports watch this summer  (limit: 15)
  • $1,850: Beta test Bia plus get your own custom band (limit: 4)
  • $5,000: Design a watch face that ships with every sports watch  (limit: 2)
  • $10,000: Your own watch color, band design, and watch face  (limit: 2) 
When the project is fully funded, we'll collect the detailed information (color, engraving, size, addresses). If you live outside the US we'll collect a small shipping fee for most rewards. 

USE OF FUNDS

  • Kickstarter Fees: $30K
  • Award Fulfillment/Component Order: $150K
  • Software & Hardware Dev: $195K
  • Prototypes: $25K

ABOUT KICKSTARTER

Every month tens of thousands of amazing people use Kickstarter to pledge millions of dollars to projects they are passionate about. The most important things to know are:
  • Kickstarter links to your Amazon account. Easy!
  • Kickstarter works on an "all or nothing" funding model. 
  • If we hit our funding goal, your credit card will be charged July 13th.
  • If Bia doesn't meet our funding goal by July 13th, you won't be charged, we don't get anything...and we won't be able to bring this fabulous product to market.
If you have some crazy idea on how to support us, if you are a retailer or distributor, if you are a journalist, or if you are an investor who wants to contribute more just shoot us a note. We'd love to hear from you. 

NEED MORE DEETS? 

Ping us with a question, or see more details here.

OH, AND ABOUT THE NAME BIA...

Bia is the greek goddess of force and power; she is also Nike's younger sister. #justsayin'

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